As in real life, first impressions are lasting. Studies show that you have exactly seven seconds to make a lasting impression face to face. When dealing with social media, Instagram in particular, you are left with milliseconds!
For your brand to make that first, lasting impression on Instagram, you must optimize your Bio.
If you do this right, you’ll be ahead of 95% of brands on the ‘gram.
Don’t know how to optimize your bio? No worries, I’m going to tell you how.
First, include the name of your company/brand.
Follow that up with your service or product.
Next, tell what you do. Get creative here, feel free to use your brand hashtags and emoji’s for visual appeal! Talk about your features in blogs, magazines, etc. Brag a little…it’s appropriate here.
Finally, the CTA!
Your call to action is always the biggest closer! Include a Learn More, Shop Now, or Sign Up CTA for the close. Give the people something to do!
With these three little tips, you should see big results. Way to get ahead of the game.
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